TikTok Marketing: Is It Worth Giving A Shot?

TikTok has become a great platform for marketing for businesses of all types and sizes. There are multiple benefits in store for brands on TikTok, all you need is a clear vision and strategy.  

As being one of the contemporary social media platforms that have introduced short videos, TikTok has a user base that is growing rapidly and has become a great opportunity for businesses to reach a wider number audience.

We have gathered the list of possible benefits of TikTok, so you can analyze whether it is worth it for your brand to spend its time and money on this platform.

What are the advantages of advertising on TikTok?

TikTok has a huge, flourishing audience. According to the latest research, there are over 2 billion downloads of TikTok, and there are more than 800 million active users globally. The main demographic of this platform is young adults and teenage: there are approximately 32.5% of users aged between 10 and 19 years old, and the other 29.5% are between the ages of 20 to 29.

The volume and the rate at which it is growing means that it can provide acceptance to a huge number of viewers and It appears to be easier than on the other channels to create video content that goes viral and lands on the for you page of thousands of people.

Video Marketing Is a Priority

Video marketing isn’t here for going away too early, this trend is here to stay. 86% of the audience prefer watching videos from brands.

The videos can either be 2D or 3D, both of these services are high in demand but there is only one service at the top of the list and that is video animation service.  TikTok marketing has increased the competition between the animation agencies. 

If we would come on recommending digital agencies then there are tons of agencies we could suggest you can try Web Design Jack. 85% of the businesses are already applying video marketing strategy to their marketing campaigns, TikTok is a great social media channel to enhance the reach of your video content

It’s Easier to Connect with Audience

It is fair enough to use different strategies for connecting with your audience. Hashtag challenges are highly popular, you can choose a theme or an idea

 and then you can encourage your audience to accept the challenge and recreate the video using the hashtag of your brand.

This is a great way of improvising your interaction with your audience boosting your reach and engagement.

Your Audience Is International

TikTok is used in more than 150 different countries, and the videos that go viral can reach the audience across the world.  If you want your business to get promoted on the international market, then TikTok is your answer.

It is an effective platform enabling brands to connect with new audiences across the globe.

Is TikTok the Right Platform For Your Business?

After knowing about the benefits of TikTok marketing, the main question is: Is TikTok even the right platform for your business?

Even though TikTok is a huge platform, you still need to ponder whether your targeted audience is using the app or not. That is to be added, if your audience isn’t using TikTok at the moment you also need to examine whether they will use it in the future.

After completing your research and deciding when to take over TikTok marketing. You are good to get started to make your entry on the platform.

Summing It Up!

It is important to make sure that you are conveying an identical message through all your social media platform. TikTok can be a platform where you can share light-hearted content but it has to match with the identity of your brand.

TikTok is an amazing platform providing brands with outstanding opportunities for the brands that are looking for expanding their marketing channels.